Chantal Raineri contributes an article to PEO Insider

PEOs can be a valuable partner and solution for businesses for a variety of reasons. But how does an employer understand which PEOs might be the right fit?

Marsh McLennan Agency’s Chantal Raineri, executive vice president, Employee Health & Benefits, spoke with PEO Insider about the four key areas for PEOs to consider when marketing themselves to potential clients.

“Most brokers understand that the PEO industry was built on the B2B model. However, there is a great opportunity to pivot and adapt, embrace change and evolution, and continue their success while prospering alongside their broker partners. Leveraging these tenets as part of their marketing strategy can go a long way to realizing that success in the future,” said Chantal.

Read the full article in PEO Insider.