- Be clear about your message. Every message should have a specific goal and call to action that supports your business goals.
- Set up a regular schedule. Keep employees informed about the program and the opportunities it offers.
- Use different channels. Share your messages through print, emails, texts, videos, meetings, or one-on-one coaching to reach more people.
- Track your results. Check how well your messages are working by looking at open rates, clicks, and employee feedback. If needed, make improvements.
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Best practices for effective communication
- Work with employee resource groups (ERGs). Partner with ERGs to support and promote wellness events and programs.
- Get support from local and union leaders. Seek their endorsement and commitment to help spread the message.
- Share the benefits. Use messages that show how employees can gain from participating.
- Offer incentives. Think about rewards to encourage more people to get involved.
- Find well-being champions. Ask employees to promote the program and help generate interest.
- Highlight success stories. Share examples of employees who have benefitted from the wellness initiatives.
- Keep messages short and clear. Make sure they are relevant and include a call to action.
- Tailor messages to different groups. Focus on the specific needs and goals of each employee group.
- Be patient. Setbacks happen, and progress doesn’t always follow a straight line.
- Celebrate small wins. Focus on reaching small milestones along the way.
- Your MMA retirement plan investment consultant
- Your plan recordkeeper
- Insurance providers, employee assistance program (EAP) providers, and other vendors you work with
Consider implementing an employee benefits communication platform, such as MMA’s proprietary solution, iNGAGED.
