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Well-being Foundations Playbook Step 2: Build Awareness

Create a plan that gathers support across your organization and build awareness with your employees.

Talk to a Consultant

Ensure you have collaborative support for your well-being initiatives.

Examples of well-being program stakeholders:

Executive team
People/HR team
Safety team
Facilities team
Managers and employees

Executive sponsorship
Well-being committee
Well-being ambassadors/champions network (larger population of employees who help further the culture of well-being by advocating for programs and providing their input in planning)
Middle manager trainings/grass roots/executive sponsorship

Empowered: The people responsible for driving well-being are empowered and funded

Collaborative and cooperative: There is a formal or informal team of cross-functional stakeholders for well-being

Inclusive: All employees and stakeholder groups are involved in planning and executing the organization’s approach to wellness

Ensure vendor goals are aligned with overall strategies
Detailed service and communication outline is agreed upon and executed
Reporting and measurement are in place
Consider including performance guarantees in contract

Who will be the stakeholders?
What models of support do we want to adopt?
What will be the elements of the initiative?
Who will be the parties responsible for the elements?

Develop a well-being committee or recruit well-being champions to assist with promoting this new benefit:

Ensure third-party vendors are part of the discussion around building awareness:

If your strategy involves a third-party vendor, ask your dedicated MMA contact about our Vendor Innovation Council (VIC). MMA’s VIC is an internal workgroup, comprised of multidisciplinary professionals, which regularly meets to evaluate current and emerging vendors in the marketplace. The workgroup reviews these third-party vendor solutions to tackle some of the chronic conditions affecting the workforce and advises on vendors to support well-being initiatives.

Prepare a communication strategy.

Ask employees for feedback.
Sponsor a logo and slogan design contest.

Flyers, posters, emails
Leadership memos
Videos, brief PSA style

Select well-being themes.
Identify timing of each theme campaign.
We Care Communication Toolkit

What are the current methods of communication to share internal information and programs?
Are there current challenges with communicating information to employees?
What type of employee population exists in your organization and who are you trying to reach (hybrid, virtual, in-office, or field employees)?
Are there any exclusions to communications (i.e., part-time/non-eligible employees)?
Who is responsible for communications?

Wellness Leadership Survey, requires a WELCOA paid membership
Leadership Alignment Toolkit, requires a WELCOA paid membership

Well-being Foundations Playbook Step 2: Build Awareness

Ensure you have collaborative support for your well-being initiatives.

Develop a well-being committee or recruit well-being champions to assist with promoting this new benefit:

Ensure third-party vendors are part of the discussion around building awareness:

Prepare a communication strategy.

Well-being Foundations Playbook steps

Evaluate Needs and Interests

Build Awareness

Foster a Caring Culture

Track Your Value on Investment

Well-being Playbooks