At Marsh McLennan Agency (MMA), we know cyber threats are complex, and organizations need practical solutions to stay resilient. Our partnership with Trusona, a leader in digital identity verification and account takeover prevention, helps our clients address emerging risks like generative AI (GenAI) deepfake fraud and sophisticated account takeover (ATO) attacks.
Addressing the growing threat of GenAI deepfake fraud
Cybercriminals, including groups like Scattered Spider, are increasingly using GenAI to create convincing deepfake documents, voice recordings, and videos. These AI-generated impersonations can bypass traditional security controls by posing as trusted employees or executives. The potential consequences include unauthorized system access, fraudulent wire transfers, and ransomware attacks that disrupt business operations.
How Trusona’s technology benefits MMA clients
Through our Cyber Resiliency Network, MMA offers clients access to Trusona’s ATO Protect solution, which helps verify the true identity behind every interaction. This partnership offers several potential benefits:
- Real-time fraud detection and prevention: Trusona’s technology is designed to detect Man-In-The-Middle (MITM) attacks and deepfake impersonations as they happen, aiming to stop fraudsters before they gain control.
- Comprehensive protection across departments: From IT help desk password resets to finance wire approvals and HR employment verifications, ATO Protect supports safeguarding critical workflows across the enterprise.
- Quick and seamless implementation: The solution requires no complex integrations, allowing MMA clients to deploy it quickly without disrupting business operations.
- Exclusive client benefits: MMA clients receive 10 free Trusona links per month to detect GenAI deepfake fraud attempts, plus a 30% discount on ATO Protect’s MSRP, making advanced security more accessible.
Real-world impact
The September 2023 Scattered Spider attack on MGM Resorts International exposed vulnerabilities in its IT help desk operations that have since been exploited across many high-profile brands worldwide. This wave of sophisticated attacks—using social engineering, SIM Swap, and identity impersonation—has influenced how organizations approach IT help desk security.
A three-layer defense strategy that combines automated screening systems to reduce human error and social engineering risks, targeted human fraud investigations, and escalation to specially trained supervisors is commonly recommended to reduce security risks, lower operational costs, and speed up ticket resolution. This layered approach also addresses modern threats introduced by GenAI deepfakes and advanced SIM Swap techniques, helping keep identity verification processes strong against evolving cybercriminal tactics.
Organizations adopting this strategy may be better positioned to protect critical systems, maintain business continuity, and respond to increasingly sophisticated cyber threats.
Looking ahead
Our collaboration with Trusona shows how combining innovative technology with trusted partnerships can support cybersecurity efforts. Together, we’re helping organizations navigate today’s complex threat environment—identifying risks, protecting critical assets, responding to incidents, and recovering efficiently.
At MMA, we’re committed to supporting our clients with solutions like Trusona’s ATO Protect that offer real, practical security benefits. To learn more about how our Cyber Resiliency Network and Trusona can help your organization address GenAI deepfake fraud and account takeover attacks, visit www.trusona.com/mma or contact mma@trusona.com.
