Daniel Friehs
St. Louis, MO
The gas tank is full, the GPS is set, and the open road lies ahead. America’s heartland stretches out before us in ribbons of asphalt and farmland, reaching endlessly toward the horizon. This Midwest road trip wouldn’t be complete without Michael Jackson’s greatest hits and some “Purple Rain” from Prince as we head toward the wind‑whipped plains, factory towns, farm roads, and lake‑effect storms that make headlines without needing an ocean.
The wind picks up across North and South Dakota, then the pavement thickens as we roll through the Corn Belt of Nebraska, Kansas, and Iowa. We turn north where Great Lakes breezes sweep across Minnesota, Wisconsin, and Michigan. The route bends east through the manufacturing corridors of Ohio, Indiana, and Illinois before crossing the Mississippi into Missouri.
The engine hums steadily as we ease onto the wide, open roads of North Dakota, the vast prairie stretching endlessly beside us. The radio crackles with weather alerts—hailstorms ahead near the rugged Badlands. There’s no hiding the dings and dents our car will take on this journey. Out here, convective storms—severe storms that may bring thunder, lightning, heavy rain, hail, or strong winds—dominate the forecast. The events of 2025 reminded us that the Midwest is ground zero for these storms.
Hailstorms battered homes and cars across the Midwest, with many wind and hail claims emerging outside the traditional “storm alley.” Our claims advisors note that Midwestern states have the highest probability of hail over the largest area—not just in the United States, but worldwide—with some areas experiencing hail on up to 15 days per year. As a result, more markets are requiring wind and hail deductibles, which can significantly increase out-of-pocket expenses, depending on the home’s value. While hail is inevitable, you may reduce your risk by parking your car indoors or under covered parking when severe weather is expected.
March 2025 was a month to remember. A tornado outbreak swept through parts of the Midwest, including Illinois, Indiana, Missouri, and Iowa, with more than 100 tornadoes touching down over three days. Missouri was among the hardest hit, where a powerful EF3 tornado caused extensive damage and multimillion-dollar claims. The Show Me State broke its annual tornado record in 2025 with 118 confirmed tornadoes. Meanwhile, the first EF5 twister in 13 years touched down near Enderlin, North Dakota, causing catastrophic damage and loss of life later in the season.
From Nebraska’s Black Hills to central Illinois and down through Missouri, a summer storm led to flood and wind claims impacting the Chicago area, large hail in the Dakotas, and thousands of downed trees and power lines across Minnesota’s Twin Cities metro. Industry forecasters estimate hundreds of millions in insured losses from these events alone.
Then, there was the battle of the blaze. Nebraska saw notable wildfire activity, including the Plum Creek Fire and several other blazes that burned tens of thousands of acres early in the season, fueled by dry conditions and gusty winds typical of Great Plains wildfires. Missouri also faced an unusually active early wildfire season, with dry conditions and high winds in March sparking hundreds of grass and brush fires that scorched over 15,000 acres, stretching local fire response resources thin. These wildfire events added another layer of complexity to an already intense year of natural hazards across the region.
After miles on the road, it’s time to refuel—both the car and our appetite. We pull off near Lincoln, Nebraska, stretch our legs, and enjoy a cheesy Runza sandwich while swapping stories about housing and life on the move.
Homeowners insurance premiums are rising across the U.S., driven by increasing severe weather losses, higher rebuilding costs, and insurers adjusting risk pricing. Analysts estimate the average annual premium for a $300,000 home ranges from about $2,100 to $2,400 this year, according to NerdWallet and Bankrate. Consumer advocates point to hail—not tornadoes—as the main factor behind rising costs for homeowners.
Elsewhere, lawmakers across the region are debating consumer protections, disaster recovery standards, and mitigation incentives as insurers and policyholders navigate affordability and availability challenges.
Every road trip hits construction zones, and with new laws coming in for 2026, orange cones are popping up along the route, signaling changes to watch for.
Kansas: Senate Bill 42 requires a web‑based insurance verification system for motor vehicle liability insurance starting July 1, 2026. This system will enable electronic verification of auto insurance for registration and enforcement purposes.
Minnesota: Effective January 1, 2026, new rules aim to prevent insurance premium fraud and increase transparency for businesses and insurers.
North Dakota: Senate Bill 2374, effective August 2025, modernizes insurance requirements and clarifies how surplus lines policies are handled.
Missouri: The Peer-to-Peer Car-Sharing Program Insurance Act outlines insurance coverage and liability for shared vehicles, drivers, and platforms.
Iowa: A new hands-free driving law expands the ban on texting and driving to all handheld devices, with penalties ranging from $100 to $1,000.
These changes reflect a broader regional effort to modernize insurance oversight as risks and technology accelerate.
The cruise control clicks off as we enter litigation territory: St. Louis.
Nuclear verdicts—jury awards exceeding $10 million—continued to influence underwriting discussions in 2025 in both personal and commercial cases. Some states are more litigious than others when it comes to awarding nuclear verdicts. Missouri consistently ranks among the top states for high-value jury awards, and St. Louis is ranked sixth among U.S. “judicial hellholes.” Recent cases include:
These outcomes extend far beyond courtrooms, affecting liability pricing and highlighting the importance of excess and umbrella coverage.
The digital world is woven into the fabric of our journey, bringing unseen vulnerabilities at every turn. From smart devices in our vehicles to connected infrastructure, cyber threats have become an invisible hazard on Midwest roads.
Minnesota: In July 2025, a major coordinated cyberattack on the City of St. Paul shut down municipal systems and prompted National Guard involvement.
Illinois: The Illinois Department of Human Services discovered a significant security leak in its mapping system, exposing personal data—including names and case numbers—for hundreds of thousands of Medicaid and Medicare beneficiaries.
Large healthcare data breaches continued across the U.S. in 2025, with reports showing hundreds of incidents that exposed millions of records. States including Michigan, Kansas, Missouri, Nebraska, Ohio, and Wisconsin reported breaches to federal authorities.
Before we hit the final stretch of highway, it’s worth pulling over to check our risk‑readiness kit. In a region where hail can fall sideways, rivers can rise overnight, and winter storms can crack windshields, resilience is becoming a critical part of insurability—not just peace of mind.
Severe weather, rising rebuilding costs, new laws, and digital threats are changing coverage decisions across the states. Staying protected means regular coverage reviews, smart mitigation choices, and having a trusted guide by your side.
At Marsh McLennan Agency Private Client Services, our insurance advisors ride shotgun with you—mile after mile, storm after storm—to help you navigate America’s heartland. We’ll work to secure personalized coverage and advocate on your behalf, helping you prepare for the journey ahead.
Request an insurance review with an experienced Personal Risk Advisor to ensure you're adequately insured for whatever life may bring.
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