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November 13, 2026

NASCAR team improves retirement plan health through design and education

Automatic enrollment, a redesigned employer match, and targeted education improved participation, contributions, and diversification.

Summary

  • Participation index increased by 20%
  • Diversification index increased by 31%
  • Contribution index increased by 70%
  • Plan health index increased by 158%

The challenge

Our client was a NASCAR team with a workforce that brought together designers, builders, and a pit crew. The team was seeing low retirement plan participation and limited employee engagement.

The plan started with 2% automatic enrollment, 1% automatic annual contribution increases up to 10%, and an employer match of $0.50 for every $1 contributed, up to 4% of pay. The client wanted to improve plan health outcomes by increasing participation, average deferral rates, and investment diversification.

The solution

Marsh Agency served as the client’s investment advisor. We developed a two-part approach focused on plan design updates and increasing employee education.

Plan design updates included:

  • Streamlining the investment menu
  • Adding a Roth feature and an in-plan lifetime income option 
  • Increasing automatic enrollment to 4%
  • Refining automatic contribution increases to 2% annually, up to 10%
  • Redesigning the employer match to $0.33 for every $1 contributed, up to 9% of pay

Employee education efforts included:

  • Conducting an employee survey to identify interests and opportunities
  • Leading group and one-on-one education sessions
  • Encouraging employees to meet with financial advisors
  • Distributing participant mailers
  • Helping employees estimate their retirement income needs

The result

Over time, these initiatives were associated with the following improvements:

  • Participation index increased by 20%
  • Diversification index increased by 31%
  • Contribution index increased by 70%
  • Plan health index increased by 158%

The client also received the 2018 Plan Sponsor of the Year award in the $50 million to $100 million Corporate 401(k) category. The award recognizes retirement plan sponsors that show a commitment to participants’ financial well-being and retirement readiness.

Results may vary by plan and are not guaranteed. Product features and availability are subject to plan terms and issuer approval.