The surge in generative AI technology has revolutionized the personal finance sector. This new development has provided individuals with unprecedented access to sophisticated financial planning tools.
Craig Reid, president and national practice leader of retirement and wealth at Marsh McLennan Agency, recently published an article in his Forbes column stating that while AI democratizes many financial tools, human financial advisors still play a crucial role in protecting individuals from the complexities of AI-driven advice.
“One area of personal finance that has historically been an issue, and I expect will only increase as AI evolves, is financial scams targeting elderly people,” said Craig. A synergistic approach that combines the strengths of technology with human financial advisors is the future of financial well-being.”
Read the full article in Forbes.
