Brad Sawyer
Risk Advisory Leader
Home buying can be an exciting time—you’re searching for the house with the floor plan you like, in the neighborhood you love, and at the price point you can afford. After lots of looking, you find a listing with a great gourmet kitchen that has quartz countertops and an amazing appliance package—there’s even a built-in espresso machine at the coffee bar. But while you’re fixating on the features in your next home, the last thing on your mind may be to look at what’s on top of your home. While it’s often an overlooked piece of a property, the roof is one of the most critical components when it comes to protecting you from the elements of Mother Nature.
Roofs are the first line of defense against rain, wind, hail, snow, and ice. The insurance market cares about what’s on the roofs of homes. Our insurance professionals warn that getting coverage on a home with an older roof is harder than ever before, depending on what material you have above your head.
Asphalt shingles are one of the oldest and most widely used roofing materials in the United States. First developed in the late 19th century—and produced at scale starting in the early 1900s—asphalt shingles have remained the default roof choice for decades.
A key advancement came in the 1990s with impact-resistant shingles that meet the UL 2218 impact resistance test to evaluate roofs. In many cases, those products qualify homeowners for an insurance premium discount.
Here’s why asphalt remains the reigning roof champ:
Affordability: Asphalt shingles are typically one of the lowest-cost roofing options.
Installation accessibility: They’re straightforward to install, which helps keep labor costs down.
Aesthetic flexibility: There are many colors and styles available to match different home designs.
Contractor availability: Most roofing contractors work with asphalt shingles, making it easier to find installation and repair support.
Although asphalt shingles have improved in quality over the years, there are some things to consider when looking at this product.
It’s difficult to find a city or neighborhood east of the Rocky Mountains that hasn’t experienced dime to quarter-sized hail in the last 10–20 years. In fact, consumer advocates point to hail as a leading factor in increased insurance rates in the Midwest. Our claims advisors note that some states experience hail up to 15 days per year, more than anywhere else in the country. With changing climate conditions, many scientists project that hail events may become more frequent and potentially more severe.
Asphalt shingles rely on surface granules, usually made from rough crushed materials, to protect the shingle and help it perform properly. Over time, through hot summers, cold winters, and constant expansion and contraction, those granules can loosen and wear away. The timing varies by product quality, installation, ventilation, and local climate.
When wind and hail hit an aging asphalt roof, damage may be more likely because the protective layer has already begun to break down.
After storms, roofers often canvas neighborhoods and offer inspections. That can be helpful—but it can also become an opportunity for ill-intentioned roofers to take advantage of vulnerable homeowners. Not every storm requires a full roof replacement, especially if the roof is newer or made with Class 4 impact-rated shingles.
At the same time, hail damage can be subjective. Minor impacts may be interpreted differently by contractors, adjusters, and carriers—creating inconsistency and frustration for homeowners.
Asphalt is the most commonly used roofing material in the United States. Roughly 75-80% of roofs in the country use this product because of the cost benefits. But the recent study by the IBHS indicates that even smaller events are damaging these roofs more than once believed, and even newer asphalt shingles aren’t holding up as well as once thought.
The increase in the frequency of severe storm events, along with a higher concentration of homes being built in hail-prone regions, has allowed the roofing industry to take off. Some companies quickly replace asphalt shingles with a new asphalt shingle roof—often without upselling to Class 4. For years, the insurance industry has paid outright for these roofs.
For years, many storm-related roof replacements were paid with relatively manageable deductibles (often $1,000–$5,000). That dynamic has shifted.
Many carriers have moved from flat deductibles to percentage-based wind and hail deductibles, such as 1%, 2%, or even 5%.
Example: If your home is insured for $500,000:
On top of percentage deductibles, many policies now apply roof depreciation schedules, especially on less resilient roof types or older roofs. That means the carrier may pay only a portion of the replacement cost based on the roof’s age and condition.
Using the same $500,000 example with a 2% wind and hail deductible:
Carriers are underwriting roofs with a fine-tooth comb, and that’s unlikely to reverse as severe convective storm activity continues. Asphalt shingles are particularly in the spotlight because they’re so widespread—and because performance concerns compound as the roof ages.
There’s also a sustainability factor: asphalt shingles account for an estimated 11–13 million tons of waste in the U.S. each year. That raises long-term questions about disposal and recycling.
For some homeowners, continuing to use asphalt shingles is the pathway forward. The affordability of asphalt shingles makes it difficult to make a change—and that’s okay. The key is going in with clear expectations:
If you choose asphalt shingles, consider ways to increase resilience, such as aligning upgrades with the IBHS FORTIFIED Roof standard and selecting products that perform better in independent testing.
More resilient roof materials are available and may improve performance and insurability. Carriers are increasingly offering more favorable terms, such as removing a depreciation schedule, for roofs that historically hold up better to wind and hail.
Some examples include:
Synthetic roofing products: Often Class 4-rated, and many are built to sustain wind speeds over 100 mph
Metal roofing: Often strong performance, though cosmetic exclusions are common
Slate, clay tile, or concrete: More common in other countries; typically durable, but cost and structural requirements vary
As these types of roofs age, they don’t have the granular loss issues that asphalt does, and they often hold up much better to the elements. Some modern synthetic products also emphasize recyclability, reducing landfill waste compared to traditional shingles.
Whether you’re replacing a roof after a storm or building a new home, these steps can help:
Research: If you decide on asphalt, choose a product based on the independent IBHS study that works for your home, region, and budget.
Get qualified input: Talk to contractors experienced with multiple roofing systems—not just asphalt.
Ask your broker: Confirm how different roof materials affect premiums, deductibles, and depreciation schedules.
Consider IBHS FORTIFIED
Ask about alternative materials: Consider getting a quote from a reputable roofing company on an alternative to asphalt shingles to see what might be feasible for your roof.
Given the increase in billion-dollar events related to thunderstorms, or what the insurance industry refers to as severe convective storms, there is a focus on roofs and roof resilience. Carriers are looking at alternative options to asphalt shingles, and in many cases, they recognize that stronger roof systems can reduce losses, improve claim outcomes, and support long-term insurability. that stronger roof systems can reduce losses, improve claim outcomes, and support long-term insurability.
That doesn’t mean percentage deductibles are going away—they’re increasingly the “new normal.” But in many cases, it may not include a depreciation schedule, which means there is more robust coverage for homeowners as the roof ages. Homeowners may be able to improve their position by choosing roof systems that are less prone to cosmetic and functional damage and less likely to trigger depreciation schedules as the roof ages.
Before you replace your roof, talk with your broker. Ask specifically how alternatives to asphalt shingles could change your policy terms—and whether your carrier recognizes or discounts IBHS FORTIFIED designations.
If you have questions about your roof replacement and you are a client of Marsh McLennan Agency, please reach out to the Risk Advisory team today to discuss your options. We know roofs, and we’d be happy to assist.
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Risk Advisory Leader