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Employee Health & Benefits | Webinar

Making the Business Case for Culture Change: Gaining Leadership Support to Invest in People

Join our interactive webinar designed to equip participants with the tools, language, and data needed to build a compelling business case that resonates with leadership. Attendees will learn how to translate culture and people strategies into measurable business outcomes, align culture change with organizational priorities, and address common objections with confidence.

 

Don’t miss this opportunity to drive meaningful change in your organization!

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Date

August 11, 2026

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Time

10 am, ET

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Duration

60 minutes

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Audience

HR Professionals


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Many HR and culture leaders face the challenge of convincing senior executives and finance teams to invest in culture change initiatives. This interactive webinar is designed to equip participants with the tools, language, and data needed to build a compelling business case that resonates with leadership. Attendees will learn how to translate culture and people strategies into measurable business outcomes, align culture change with organizational priorities, and address common objections with confidence.

Participants will leave with a draft business case plan tailored to their organization, including key metrics, VOI examples, and a clear call to action to present to their leadership teams.

Learning Objectives:

  • Understand key metrics and value of investment data that demonstrate culture’s impact on business success
  • Develop clear, concise messaging tailored to leadership priorities
  • Create a draft business case plan to present culture initiatives effectively

Don’t miss this opportunity to drive meaningful change in your organization!

Investing in People & Culture Webinar Series

This series is designed to help HR professionals, leaders, and culture champions build workplaces where people belong and both people and business thrive. We start by exploring how to foster civility and psychological safety—because a culture where everyone feels safe to be themselves is the foundation for everything else. Next, we guide you through making a clear, practical business case that gets leadership on board with investing in culture. Finally, we dive into embedding well-being throughout the employee experience, so your people can thrive from day one and beyond.

This series is all about giving you tools and insights you can use today. We want you to leave feeling inspired and ready to take action, equipped and confident to lead meaningful culture change. And remember, you don’t have to do it alone—Marsh McLennan Agency’s culture consulting team is here to partner with you every step of the way, helping turn these ideas into lasting impact.

Additional sessions in this series include:

November 11, 2026 - Well-being Throughout the Employee Experience: Cultivating a Thriving Culture from Hire to Retire

Speakers

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Gary Abernathy

VP, Culture & Inclusion Consulting Practice Leader

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Susan Bailey, MS, CIC, SPHR, SHRM

Mental Health First Aid Certified SVP, Workplace Culture & Wellbeing Practices Leader

Credits Logos

HR Certification Institute’s® (www.HRCI.org) official seal confirms that Marsh McLennan Agency meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®

This program has been approved for 1 (HR General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HR Certification Institute.

Marsh McLennan Agency is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP®or SHRM-SCP®.

This program is valid for 1 PDC for the SHRM-CP®or SHRM-SCP®. For more information about certification or recertification, please visit shrmcertification.org.